Black Friday 2021

What You Need to Know

Black Friday 2021 has been another record-breaking sales event. The 'new normal' has become a cliché – but it's true: consumer behavior has shifted more and more towards the digital.

This means it's crucial for e‑commerce stores to provide shoppers with rich information showing products in action. Something that, online, only video can do. At Videoly, we automatically connect videos to online stores, giving online retailers the best possible way to showcase products.

So, how did Black Friday play out?

*All insights are drawn from our retailer customers from Black Friday to Cyber Monday, and comparisons are to data compiled from an average week.

increase in page views
increase in video views
boost in Add‑to‑cart events
35 365
hours of video watched
Unlock the full Black Friday story here!


  • How each vertical performed
  • Who made the biggest gains
  • The best performing videos
  • How your industry fared

Enjoy the insights!

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Want to keep that Black Friday magic
going all year round?

To keep your customers clicking the ATC button, you need product videos in your online store. If you're interested in increasing your conversions by 20%, just scan your shop (for free and in just a couple of minutes) to discover how many product videos Videoly can seamlessly connect to your online store.


Customer stories