Jan 24, 2022
Why product videos are key to increasing channel sales
Brands spend a massive amount on videos. But after the expense of product video production, it can be a significant lowering to ROI if video distribution is neglected or doesn’t reach their shoppers at the moment of purchase. This is why it’s crucial for brands to get their videos where they have the most impact – right next to the add-to-cart button on resellers’ online stores.
Product videos + e‑commerce = conversions
Online product videos have been proven to have a dramatic effect on boosting conversions. Put simply: having product videos on your page means you’re likely to sell more.
64% of customers are more likely to buy a product online after watching a video.
72% of customers would rather learn about a product or service by watching video.
88% more time is spent by the average user on a website with video.
Now let’s find out how you can easily use product videos to increase your channel sales.
Automatic distribution ensures product videos end up where the purchase happens
It’s important to get your product videos to where the most relevant audiences are – online resellers’ product pages. Visitors here are already engaged with the product. And the right product video can nudge them into a purchase. However, convincing busy resellers to prioritize your video content is not an easy task. Automating the distribution is the ultimate way for brands to take control of their video content and make sure resellers are displaying up-to-date videos for the right markets. Videoly for Brands ensures brands’ video content is automatically distributed to all resellers’ pages from a single platform.
Optimal video placement transforms viewers into customers
When sharing videos with resellers, brands have no guarantee that their precious video content won’t end up hidden at the bottom of the page. You want your video embedded near the top of the page, next to the product description. This keeps the buyer’s journey as frictionless as possible, making it easy for customers to justify the decision to hit the add-to-cart button. But how can you make sure this happens? Well, Videoly embeds the video right in the premium page position.
Analytics gives you control of your product video content, now and in the future
Without analytics, how can brands know how their video content’s performing? Data drives all content marketing decisions. But because of the lack of control that brands have over their video content once it’s sent out to resellers, brands have no insight into how their videos are being watched. It’s mighty difficult to know how to enhance your future video content if you don’t have past performance to guide you.
Videoly for Brands gives full insight into essential metrics, such as add-to-cart conversion, video views and watch progress. This enables you to easily track your videos’ performance and adjust your strategy accordingly.