About
NordicaGolf
NordicaGolf are passionate golf geeks supplying the best golfing equipment to customers across Europe. Stocking everything from the best known brands to a whole range of golfing accessories, their priority is to make golfers' days more enjoyable.
Videoly
One solution, thousands of videos. The market-leading video management technology for online retailers, enabling automatically embedded, hand-picked product videos to connect seamlessly to online stores. Nobody else makes getting product videos this easy.
Challenge
NordicaGolf operates in a highly specialized field – golfing accessories and equipment – where in-depth product information is key to online sales.
They'd been using picture carousels but quickly realized that only video can give customers the level of rich product details needed for golfing equipment.
But this threw up a further obstacle – how could the
dedicated but small team at NordicaGolf get videos onto their
product pages and ensure the video content stayed fresh,
on message, and regularly maintained?
NordicaGolf needed everything done automatically – from finding
and curating video content, to embedding and
updating it.
"Taking care of video content management manually would have cost more than automating everything through Videoly. Doing it manually would take up too much time and resources. Videoly's automation and optimization takes care of everything."
Solution
Using Videoly meant NordicaGolf had all the hassle removed from
the process of finding and uploading video content. Within
minutes of installing Videoly, videos simply flowed
to the product pages.
Within two months of installing Videoly:
"Installing Videoly couldn't be easier. I launched Videoly through Google Tag Manager and one minute later we had many product videos."
What Videoly brings
Results
Increased conversion rates, boosted average order value, decreased site exit and bounce rates
Managing video content has never been easier. Simple to install solution; fully automated; no resources needed from NordicaGolf
All relevant video content procured, no matter how obscure or hard to find. If it fits the product, Videoly will find it
Videoly easily scalable across all domains and markets
Results
Product pages with Videoly's video player installed saw a massive increase of 50% in conversion rates (as opposed to pages without Videoly's video player). This dramatic gain is in line with expectations for specialized stores. Online browsers may have a high level of engagement with the products; product videos are what it takes to translate that engagement into conversions.
Time spent on site also increased, with visitors that watched a video more likely to view other pages on-site. Average order value was another area that saw a 24% boost when visitors watched video content through the video player.
"Videoly enhances our site's user experience, and with good user experience and good content come great conversion rates. We generate more revenue when we have videos on our product pages."
Results
NordicaGolf's stock is highly specialized. One of their main focus areas is golfing accessories and custom fit products, such as golf grips and shafts. Videoly has made sure it's not just well known brands that get product video coverage, regardless of how niche the item or how obscure the company.
"Videoly enhances our site's user experience, and with good user experience and good content come great conversion rates. We generate more revenue when we have videos on our product pages."
Results
NordicaGolf has recently branched out. Starting with their Swedish domain they now have domains in the UK, Germany and Norway. And implementing Videoly across all domains has been seamless and hassle-free, with similar increases in conversions and average order value among users who watch a video.
"It's important for us that scaling to multiple domains is seamless. Videoly has worked brilliantly in this regard, with conversions and order value increases looking good in each domain."
Ready for your conversions to hit full speed ahead?
Automatically added videos are the way for your conversions to score a hole-in-one. Want to know how many product videos Videoly can seamlessly connect to your store? Scan your store and discover the answer (it's free, super easy and takes only a few minutes).
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