How to boost online electronics sales with product video

Insights Team
Electronics and e-commerce go hand in hand. After all, online customer spending is massive. Video content is proven to be one of the best ways to boost customer engagement and therefore conversions. Here's how online electronics retailers can harness the full power of product video.

In 2021, revenue from global consumer electronics sales hit one trillion US dollars, an increase of around 73 billion compared to the previous year. Shoppers’ desire for electronic items is real especially in e-commerce – in 2021 nearly 21 percent of e-commerce revenue in the US was generated by consumer electronics.

In the era of e-commerce, online shoppers hunting for electronics expect to have a wealth of product information available at their fingertips. It all goes back to the best aspects of a traditional in-store visit. Potential buyers need to see how a product looks, moves and operates. And the best way to do that? Video content.

How product videos drive customer engagement

Online shoppers are actively seeking video content to help them make the right purchasing decision. This is why there are tens of thousands of YouTube channels dedicated solely to consumer electronics, providing detailed product information on all kinds of electronics products.

96% of users watch explainer videos to learn more about a product or service.
68% of YouTube users watched YouTube to help make a purchase decision.
50% of electronics shoppers say they purchased products they discovered on YouTube.

But why should online retailers care about these statistics? Well, video content boosts customer engagement and therefore conversions. Product information that really showcases essential information can often be the decisive factor converting online visitors from browsers into buyers.

64% of customers are more likely to buy 
a product online after watching a video.
21% increase to shoppers’ tech device purchases when they watch online video (compared to shoppers who don’t watch video).

Electronics × product videos – the ultimate conversion booster

So, the benefits of having video content on product pages are clear. But there are still a few steps online retailers need to take to ensure they’re harnessing the full power of product video.

Don’t lose online shoppers in the YouTube jungle
Don’t let your potential customers get away from your site. They’re seeking product information or reviews – so they visit YouTube and before you know it your site is a distant memory. By gleaning existing content from YouTube for your site, you can ensure visitors stay engaged and on your product page. After all, 88% more time is spent by the average user on a website with video.

Optimal video placement is key
Make sure videos appear in the most relevant part of the product page. Consumers are seeking easily digestible but rich information – so don’t go burying a video at the bottom of a page. The premium spot is at the top of a page, right next to the add-to-cart button.

User-generated content adds social proof
Review videos should be an essential part of utilizing video content in electronics sales. User-generated content (UGC) in particular is trusted by consumers. A study found 80% of people said UGC highly impacts their purchasing decisions. Adding videos such as reviews, unboxings and comparisons is a great way to let your customers’ voices be heard  and build trust in your online store.

How can online electronics retailers easily harness video content?

But how can e-commercers actually get videos to their product pages? There’s finding the relevant video content, making sure it’s high quality and product-specific. And then embedding the videos, keeping the content updated and making sure there are no technical issues.

Videoly curates existing electronics product video content straight from YouTube and brands, so you don’t have to. Then the videos are checked for quality and relevance, before being automatically embedded in prime position on product pages. If there’s a video of your electronic product, Videoly will find it.