Turn browsers into buyers with product video

It’s important consumers understand product features and specifications – which is why they’re keen to see reviews, unboxings, how-to videos, and product presentations. No one has time to read long product descriptions or user manuals these days — videos are the best way to get the information to the buyer.

Beauty consumers are avid video watchers and it’s important for them to see reviews and comparisons on the products they’re considering. For beauty products, videos are a must – photos and text alone cannot adequately showcase cosmetics.

There’s nothing like seeing a sports product in action. Videos are the best online substitute for a physical salesperson. Think of exercise products or tents. Consumers will likely have many questions. Is assembly easy? What are the features? Video answers all these concerns in a way no other medium can.

Power drills, cutting tools, mowers, trimmers. To really showcase what these products do, you need video. Consumers want to see the product in action, operating in the field, working on different surfaces. Product videos cover the constantly rotating range of new models, ensuring your product pages remain relevant.

The variety of baby products can be bewildering to new parents. Videos help them make informed decisions. And for toys, it can be hard to know what’s hot and what’s not. Videos from child vloggers give you insight into the child’s perspective.