collaboration
Videoly: the strategic sidekick for future success
L'Oréal Nordics views their relationship with Videoly as a vital partnership rather than just using a platform or tool. “Videos are everywhere. We have ambitious plans for the future, and achieving them would be challenging without Videoly's strategic support,” Martin explains. "Moving forward, we want to especially spotlight content created by our customers and to enhance our focus on influencers, advocacy, and user-generated content (UGC), including reviews.”
This dedication is also evident in their approach to AI—a topic that cannot be overlooked when discussing future trends, Martin points out. “While L'Oréal is open to using AI for inspiration and efficiency, we remain committed to not relying on it for video creation,” Martin explains.
The team at L'Oréal Nordics values Videoly’s supportive, professional, and approachable nature, which has fostered a strong and effective collaboration. This partnership goes beyond mere functionality, seamlessly integrating into their overall strategy and enhancing L’Oréal Nordics’ operations. “For us, Videoly is more than just a tool—it's a true partner in our journey,” Martin concludes.
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