solution
Automation that scales with ambition
With Videoly, Trail Appliances quickly overcame the limitations that had previously hindered their video strategy. With automated product videos appearing directly on PDPs without any manual effort, their team could shift focus to more strategic tasks.
“One of the biggest advantages was Videoly’s ability to source videos for thousands of products. We could never have done this ourselves,” explains Josh. This significant boost in video coverage greatly improved their product pages, providing customers with the information they needed to make confident purchasing decisions.
Josh highlights, “We’ve seen this reflected in our conversion rates, with customers who clicked on videos converting significantly more than those who didn’t.” This clear correlation between video engagement and sales has reinforced the team's commitment to investing in video content.
Beyond boosting online conversions, Videoly has also strengthened Trail Appliances' omnichannel strategy. “Our store staff are highly experienced and well-trained, and they regularly use the videos provided by Videoly to support sales and educate customers,” explains Josh. “Many customers also watch videos online before coming into the store to make a purchase.”
This seamless connection between digital research and in-store experience has added real value. “Having a video library available, both for our team and for customers who prefer to research on their own, has been an unexpected but tremendous benefit,” he adds.
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