How Bosch Home Appliances powers consistency and connection through video content

After researching the market for solutions, Bosch chose Videoly for its ability to automate and streamline video content distribution. "We browsed the market for similar solutions and came to the conclusion Videoly matched our needs the best," Sanna shares.

The implementation process was smooth from start to finish. “Integrating Videoly was seamless. Their team offered great support during setup and continued to assist us throughout onboarding,” says Sanna. That collaboration didn’t stop after launch: “We’ve found the Videoly team to be very open to feedback and ideas for improvement. They’ve been responsive and adaptable as our needs evolve.”

The impact was both immediate and significant. “We’ve reduced the manual work for ourselves and the retailer, while also securing the quality of our videos,” says Sanna. Videoly’s automation ensures consistent, high-quality video distribution across retailer sites, boosting both engagement and conversions.

One of the most valuable aspects of the solution turned out to be the transparency it provided. “At first, we were mainly looking to solve the distribution challenge,” says Sanna. “But early on, we realized the value of the overview and data. We can now easily spot content gaps, whether it’s missing video types or underrepresented product categories.” This visibility has allowed Bosch to focus their content efforts where they’ll have the greatest impact.

Looking ahead, BSH plans to leverage Videoly's insights to refine their video content strategy further. "Videoly has taught us that how-to videos are very popular among our consumers, and backed up with data, we can now share that information internally to refine our content strategy. Videoly helps us ensure our content strategy has the biggest possible impact," explains Sanna.

The company is shifting its focus toward creating "more authentic videos, lifelike and not graphic," reflecting the broader industry trend toward authenticity and real-world product demonstrations. This approach aims to give consumers an experience as close to in-store shopping as possible, helping them make more confident purchasing decisions.

Bosch also plans to incorporate Videoly's data insights more deeply to understand consumer preferences, optimize video performance across platforms, track consumer engagement, and personalize content for different markets. The partnership with Videoly will continue to be central to Bosch's digital strategy as they automate more aspects of video production and distribution.

"It feels good that we now have our full product video needs covered. It's a win-win solution for both us and the retailer, and of course the consumer," concludes Sanna, highlighting the value that the Videoly partnership brings to the entire retail ecosystem.