challenge
The distribution dilemma
Despite having a great video content available, Bosch Power Tools struggled to distribute it forward efficiently. "Our Key Account Management team was spending countless hours manually transferring files, sending emails, and updating spreadsheets to distribute the videos, while our resellers were using time on their end to get the videos onto their product pages,” Kristine recalls.
This manual approach wasn't just time-consuming – it was also limiting their ability to scale. "Without automation, we couldn't ensure consistent video presence across all the thousands of product pages. Even worse, we had no way to track how our videos were performing across these different channels," shares Kristine.
While many resellers were already using Videoly, Bosch Power Tools was not hosting their video content on public platforms, making it impossible for Videoly to source openly.
"We wanted to keep hosting our content privately while distributing it efficiently to our entire network, so we began looking into partnering up with Videoly directly," recalls Sari Lindfors, Marketing Manager. "When we learned Videoly also had a QuickConnect feature, which allows us to invite any reseller to our distribution network regardless of their current setup, we knew we'd found our solution."
We were spending so much time on manual tasks – transferring files, sending endless emails, updating spreadsheets. And our resellers had to spend just as much time getting those videos onto their PDPs.
Kristine Meija
eCommerce Key Account Manager, Bosch Power Tools
.svg)
.svg)
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
.png)
.svg)
.png)
.png)
.svg)
.png)
%201%20(1).png)
.png)
.png)
.svg)
.svg)
-min.png)
.svg)
-min.png)
