results
Flawless finish, big impact
Since partnering with Videoly in 2019, KICKS has gotten nearly 40,000 videos added to their online store automatically, transforming the customer experience.
The impact on KPIs has been clear: KICKS has observed a positive effect on PDP conversions and engagement metrics, demonstrating the value of informative video content. “Over the past year, videos on our online stores have been watched for more than 15,000 hours—that’s the equivalent of over 625 days!—a testament to the significant boost in time spent on site,” says Emma.
The team is also closely monitoring the watch rates of the videos to identify which ones provide customers with the information they need, highlighting their data-driven approach to continuously refining their content strategy. "We’ve been thrilled to see that the watch progress for our videos average around 65–70%. These are all insights we wouldn’t have without Videoly," Emma adds.
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Another pleasant result of partnering with Videoly was the overwhelmingly positive feedback from suppliers. Previously, managing supplier-produced videos would require constant back-and-forth through emails and tedious file uploads—an approach that simply wouldn’t scale.
“As the major reseller we are, it’s crucial that we provide peace of mind by ensuring our suppliers’ video content is always up to date and beautifully presented,” says Emma. “Videoly has strengthened our collaboration and allowed us to jointly focus on creating a better experience for our customers instead.”
As a major reseller we want to ensure a smooth collaboration with our suppliers by keeping their video content up to date while reducing unnecessary manual work on both ends.
Emma Danielsson
SVP Digital Sales & Marketing, KICKS
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