Enriching the online shopping experience through curated video content

Before partnering with Videoly, Granngården manually embedded videos on their site. This was a lot of work — for example, keeping track of broken video links is impossible with a big product portfolio.

Videoly automatically searches, curates and embeds the relevant videos to the correct product pages — making it the perfect solution for the challenge facing Granngården.

Granngården also found MyVideoly, Videoly's customer interface, made adding and disabling videos easy and hassle-free. The tool enables adjustments and edits to the appearance and location of the widget on the site.

And of course, the dedicated Videoly team helped Granngården at each step of the process.

Hundreds of millions of hours of YouTube videos are consumed globally every day. Tapping into people’s enthusiasm for videos helps online stores capture the attention of visitors and boosts user engagement.

This leads to better SEO as well as more time on the site and lower bounce rates improve the site’s performance in search results.

For Granngården, videos are a great tool to breathe new life into the way products are presented online.

With hands-on, technical products, videos add the vital element of visuality that equals an in-store experience. Think of a robotic lawnmower. It can be tricky for a potential customer to understand how such a product works just from still images and text.

Product video helps potential customers to understand the product by providing insight into functionality.  Emotionally, moving images also resonate with customers.