Using video to help shoppers navigate
Baby Square's decision to partner with Videoly was driven by their commitment to improving the online shopping experience. They had already been embedding videos manually to their store, which quickly had turned into too much work that was unrewarding.
“We know most of our customers are busy parents, often browsing our site on mobile while caring for their children or on the move. To capture their attention, the videos need to be on a prime location on the PDP, something that was hard to achieve with manual embedding”, Tom describes. He also expresses relief at no longer needing to source and curate videos manually.
Now, Baby Square can fully leverage the benefits of video without the manual hassle. “Video content stands out as a powerful tool that promises numerous advantages for us. With Videoly, we are able to connect the gap between in-store and online shopping and give customers the information they need through videos, which, in turn, leads to higher customer satisfaction and trust in our brand.