Using video to support research and self-education for increased customer confidence

Versuni’s innovative products are highly regarded in the industry due to their strong focus on understanding customer needs. While technical products often have a certain appeal to them, Versuni recognizes that they can also at times feel intimidating for customers. “For home appliances, providing good product information is key to help our customers feel confident in their choices,” says Heidi Saarikoski, Omnichannel Shopper Experience Manager Lead at Versuni.  

As a part of offering product information to their customers online, Heidi emphasizes the critical role Product Detail Pages (PDPs) play. “We know that the PDP is a very important part of both the research and the purchasing phase”, Heidi explains. “They should include both images and videos, and we monitor this closely—one of our KPIs is to have at least one video per PDP to meet our standards for clarity and engagement.” 

However, Versuni faced challenges in managing and distributing their video content across their reseller network effectively. Much of the work was manual and took a lot of time. Although PDPs on resellers' sites were automatically screened for content, the rest regarding video was a black box. “We never knew if, when, or how a video would be visible,” says Heidi. “And without analytics, it was hard to measure the success of the videos, leaving us without the insights needed to improve our content strategy.”

Versuni is now distributing their product videos to their Nordic resellers automatically via Videoly. This has brought them very close to full video coverage on their Nordic resellers' PDPs, accumulating over 2,270 hours—over 100 days—spent watching their videos in just the first year. ”We’ve experienced remarkable speed to market, saving both valuable time and resources. The flexibility is also fantastic—it’s incredibly fast to update or make changes to already uploaded content,” highlights Heidi.

The team at Versuni has been particularly pleased with Videoly's user-friendly setup and interface, which has allowed for seamless adoption by both their team and retailers. “It's so simple to use that you don’t need to be a rocket scientist to figure it out; everything is very intuitive,” says Heidi. “While onboarding retailers can often be challenging, Videoly QuickConnect makes the process very easy,” she adds.