customer story

Retailers

Electronics

Powering up community engagement and ecommerce success through video

Retailers

Highlights

510 000+
video views

8 500+
hours spent watching video

Statistics gathered for webhallen.com from Apr 1 to Sep 30, 2024.

23 600+

videos added

58%

of active products have been matched with video

Videoly helps us retain the traffic that hits our site, and we’ve seen positive developments in many of our ecommerce KPIs.

Nathaniel Travers

Head of Ecommerce
Webhallen

about

25 years of leading the gaming landscape in Sweden

Webhallen

webhallen.com

Webhallen is a leading consumer electronics retailer with a special focus on gaming, boasting 12 physical stores across Sweden. With 25 years of experience in the industry, Webhallen has built a reputation for its commitment to innovation and growth while staying true to its roots as a community of hardware and gaming enthusiasts.

The company’s passion for technology drives its mission to help customers make informed decisions, ensuring that every purchase is backed by expert knowledge about the latest in gaming and electronics.

background

Leveling up community content with video

Webhallen aims to become the top destination for all things gaming in Sweden, with a strong focus on growing its members club. Through initiatives like a gamified loyalty club, community quests, and active social media platforms, the company is constantly finding new ways to connect with its audience.
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Video is a key part of this plan, helping to improve the customer experience. “Video has become an important part of the research phase in most customer journeys, especially within high-priced consumer electronics,” says Nathaniel, Head of Ecommerce at Webhallen.

Webhallen is investing heavily in creating original video content for platforms like YouTube, Instagram, and TikTok. Video has proven to be a highly engaging format for Webhallen, supporting live streams, product reviews, and podcasts, all of which have resonated well with their audience. “We aim to truly have a dialogue and be interactive with our customers in an authentic and fun way,” says Nathaniel.

challenge

A quest for scale: overcoming the challenge of adding videos on PDPs

To further improve the customer experience on their online site, Webhallen began exploring how to integrate video directly into their product detail pages. “Helping our customers complete that stage of their purchase journey while ensuring we retain the traffic we invest so much in acquiring were the key drivers,” Nathaniel explains.

In addition to investing in their own video content, Webhallen also recognized the abundance of existing video content available. “We knew that being able to expand our scope and utilize the existing content from both manufacturers and users—while ensuring quality—would make a huge difference to our customer experience,” Nathaniel explains.

Manually finding, matching and adding videos to PDPs would however have been a time-consuming and resource-intensive task. “With tens of thousands of products, we wanted to provide more video content on our PDPs, but we couldn’t do this effectively at scale,” he recalls.

We knew that having videos on PDPs would help us retain the traffic we work hard to acquire. However, we lacked an effective way to add videos to our online store at scale.

Nathaniel Travers

Head of Ecommerce
Webhallen

solution

Videoly, the cheat code for ecommerce success

When it came time to find a solution for integrating video content into their product detail pages, it was an easy choice. “Videoly provided the right product at the right price with minimal effort on our end,” Nathaniel explains.

With an astounding 58% of Webhallen’s active products now featuring video on the PDP, the addition of video content has been a key driver in supporting Webhallen’s e-commerce goals. Since implementing, the videos have gathered over half a million views and have been watched for more than 8 500 hours across the site. “Videoly helps us retain the traffic that hits our site, and we’ve seen positive developments in both our Average Session Duration and and Pages per Session KPIs,” Nathaniel notes.

“And the best part—it has required zero effort from our side. With Videoly’s help, the videos on our PDPs essentially manage themselves, allowing us to continue to focus on producing highly customized in-house content for our community,” Nathaniel concludes.

Videoly provided the right product at the right price with minimal effort on our end.

Nathaniel Travers

Head of Ecommerce
Webhallen

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Powering up community engagement and ecommerce success through video

Highlights

25 years of leading the gaming landscape in Sweden

Leveling up community content with video

A quest for scale: overcoming the challenge of adding videos on PDPs

Videoly, the cheat code for ecommerce success

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