Smarter video distribution for stronger visibility and smoother shopping

After exploring various options, Siemens selected Videoly for its ability to automate video distribution at scale. “Videoly was the clear choice for us. It met all our requirements and more,” says Cecilia. The onboarding process was smooth, with Videoly’s team supporting Siemens from setup to go-live.

“Working with Videoly has been easy. The team has been very responsive and open to our ideas. They’ve adapted with us as our needs have changed,” Cecilia notes. The results were immediate. “We’ve reduced the manual work, ensured better consistency, and improved how our products appear online.”

Videoly offers a range of practical benefits that make managing video content easier and more effective for Siemens. The platform’s automation reduces manual effort, while the ability to switch videos on or off across retailer sites gives the team greater control and flexibility. “We now have more transparency and oversight, which makes it easier to keep content accurate and up to date,” says Cecilia. The user-friendly interface simplifies daily handling, and the overall solution stands out in the market for its combination of ease, control, and real-time visibility. "It's as easy as using an iPhone!"

One of the unexpected benefits has been the increased transparency. “With Videoly, we now have a much clearer view of our video portfolio,” says Cecilia. The team can now identify content gaps, like missing product categories or underrepresented video types, and use that insight to guide future production.

As consumer expectations evolve, Siemens is preparing to take its video strategy even further. “We’re shifting towards more authentic, lifelike videos, showing real usage and scenarios instead of just polished visuals,” says Cecilia. Videoly’s data insights will help guide this evolution by showing where content is needed and how it performs.

By automating distribution and gaining better control over content visibility, Siemens is well positioned to keep pace with new trends, like shoppable video, interactivity, and personalization, while keeping their focus where it matters most: the customer experience. “With Videoly, we’re not just showing our products. We’re telling a story that customers can connect with,” concludes Cecilia.