Retailers
Sports & Outdoor

How Mike’s Bikes geared up customer engagement through Videoly.

Retailers
-33.5%
exit rate

Highlights

Thousands of videos added automatically
1 700+
relevant videos
Videoly works automagically. Videos just appear on our product listings, giving the customer a better experience. It all happens without me having to think about it.
Eric Lucan
Chief Marketing Officer, Mike’s Bikes
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Mike’s Bikes & Videoly

Mike’s Bikes
Founded in 1964, Mike’s Bikes is the largest independent bike retailer in the US. With twelve stores across California and a host of customer excellence awards, Mike’s Bikes’ total focus on cycling means they embody their mission – to get more people on bikes.
Videoly
One solution, thousands of videos. The market-leading video management technology for online retailers, enabling automatically embedded, hand-picked product videos to connect seamlessly to online stores. Nobody else makes getting product videos this easy.

How to get more product more efficiently?

Mike’s Bikes knew product videos are a must-have for e-commerce. The rich product information, the high customer engagement rates, and the increased ability to keep customers on-site are just a few of the benefits that come with great video content.

For sporting goods in general, and particularly for a specialized market like cycling, there’s simply no replacement for product video. It’s the best way for online customers to see how a product moves and get a clear understanding of technical features.
The problem for Mike’s Bikes?
How could a small team add thousands of videos, embed them directly to product pages, and make sure there were no broken links and that everything was up-to-date? Staying on top of all this could mean a significant amount of person-hours each week.

What Mike’s Bikes needed was a one-stop solution. One that would take care of everything automatically.
With thousands of products on our site, it was getting hard to manage. Now we have more products with videos, and more products with multiple videos. Before installing Videoly, it took a lot of manual work just to associate one video with one product.
Eric Lucan
Chief Marketing Officer, Mike’s Bikes

One system, thousands of product videos – no dev work required

Within one month of installing Videoly, over 1 700 product videos were added to Mike’s Bikes online store. All without any manual work whatsoever.

Within one month of installing Videoly

1 782
Videos added
1 385
Products covered
by video
17 865
Video views
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There was a whole untapped market of third-party videos – professional bike reviewers or other product videos that aren’t produced by the vendors themselves. Videoly ensures we procure all of that content.
Eric Lucan
Chief Marketing Officer, Mike’s Bikes

What Videoly brings

Finding the videos
Content curation
Technical embedding
No broken links
Insightful analytics

Seamless integration with Shopify

Another thing we really liked about Videoly is that we can continue to use Shopify, the system that we know. With Videoly, we can still utilize the Shopify backend, we don’t have to go over to another platform. Videoly is a very streamlined integration that works perfectly for our experience.
Eric Lucan
Chief Marketing Officer, Mike’s Bikes

Videos keep customers clicking
add-to-cart

+415%
ATC conversions on desktop
+403%
ATC conversions on mobile
Since installing Videoly, Mike’s Bikes has seen a significant boost to ATC conversions (when comparing visitors who watched a video to those that didn’t). On desktop, conversion to shopping cart was 415% higher for those who watched a video, and on mobile the increase was 403%. These figures underline the essential role videos play in justifying consumers’ purchasing decisions.

The biggest benefits

Automated and effortless
Simple to install, plug and play solution; fully automated; zero manual work required from Mike’s Bikes.
Enrich pages
Replicates the in-store experience online by giving customers enriched information and the ability to see how products look in action.
Increase conversions
Boosts to time spent on site, video views, and mobile and desktop conversions.
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Automatically embedded videos increase customer engagement

Customer engagement for Mike’s Bikes site has improved significantly since installing Videoly. Product pages with Videoly’s video player have a 33.5% lower exit rate compared to pages without. And the same goes for bounce rate – pages with product videos saw a 12.14% reduction.

It seems customers have enjoyed the chance to learn about products in comprehensive detail as over 40% of viewers watched more than 80% of a video’s length.
What’s most impressive for me is that many of our products have two or three rich content videos. And I didn’t even have to think about getting them. It just happened behind the scenes thanks to Videoly.
Eric Lucan
Chief Marketing Officer, Mike’s Bikes
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Let’s create a success story together

Increase sales and keep your online shoppers engaged through automatically connected product videos. Whether it’s UGC, brand videos, reviews – we’ve got your product video needs covered.
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