Happy customers, happy business
Jula has observed clear positive trends for product pages with videos. "Shoppers who watch a video tend to stay longer on the page and account for longer sessions with more page visits," Carl describes. Jula has also noticed improvements in conversion rates and page value. All these figures confirm that product video has a positive impact on Jula's ultimate goal: to provide an excellent customer experience through rich product content.
According to Carl, video content will be crucial for Jula's expansion into new markets, especially where the company and its brands are not yet well known. "Videoly will allow us to showcase videos for particular brands and products on a prime spot in our newly opened online stores, which will significantly enhance our brand awareness efforts," he explains.
Overall, Jula has been very happy with the service and sees Videoly as a valuable partner in their journey of growth and expansion. "Videoly has been a great help in our content strategy, and I am very satisfied with the partnership we have built together," Carl summarizes.