customer story

Brands

Beauty

Boosting product appeal and trust through compelling videos

Brands

Highlights

80+
active videos

Up to 79%
average watch progress

200+

PDPs with videos

9

Key retailers

Videoly has made it easy to deliver video content across all retailer sites, driving sales and enhancing the overall experience for our customers.

Fanny Axelsson

Marketing & Sales Project Manager, Björn Axén

about

Setting the standard of Scandinavian hairdressing

Björn Axén

bjornaxen.com

Björn Axén is an esteemed hairdressing and hair care brand with a legacy of over 60 years. Committed to innovation, sustainability, and quality, Björn Axén upholds high standards throughout its production process, reflecting its guiding principles in all aspects of the business.
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As the company builds on its success in Scandinavia, it is now focused on expanding its brand presence in new markets, paving the way for growth and the opportunity to share its celebrated hair care solutions with a broader audience.

BACKGROUND

Styled for success with the power of video

To strengthen its online presence, Björn Axén has developed a video content strategy focused on creating tutorials and product demonstrations. “Video is a powerful tool in ecommerce, providing a dynamic and engaging way to showcase products, demonstrate their use, and build trust with customers”, says Fanny Axelsson, Marketing and Sales Project Manager at Björn Axén.

These videos highlight the benefits and versatility of Björn Axén’s products, helping to educate and inspire customers. “Our video content strategy helps bridge the gap between physical and online shopping experiences, offering a more engaging way for customers to explore and interact with our products”, Fanny adds.

Before partnering with Videoly, Björn Axén faced challenges in effectively distributing their video content to its many retailers. Managing and sharing videos across multiple platforms was time-consuming and often resulted in inconsistencies, making it difficult to keep product pages engaging across all retailer sites.

We are investing in video content to enhance our digital presence and provide customers with engaging content.

Fanny Axelsson

Marketing & Sales Project Manager, Björn Axén

Solution

Ensuring a consistent ecommerce experience with Videoly

Videoly has significantly enhanced Björn Axén’s product pages by integrating video in an efficient way, ensuring that all product pages are always up to date and visually attractive.

“Our partnership with Videoly has made it easy to deliver consistent, high-quality video content across all retailer sites, enhancing the overall experience for customers and driving sales”, Fanny explains.

‍Not only has Videoly made life at Björn Axén easier, but their retailers have also provided positive feedback, emphasizing how the automatic flow of video content benefits them as well. “Our retailers really value the added depth and appeal that our video content brings, making the shopping experience more informative and engaging for their customers. It’s a win-win,” Fanny describes.‍

Future plans

Leveraging data to craft a winning video strategy

Björn Axén is actively tracking trends to engage with its audience and provide a more personalized shopping experience. User-generated content, in particular, is on their radar. “Building on authentic customer experiences is a growing trend that enhances brand trust.”

Managing their ecommerce video content in one place makes it easier for Björn Axén to advance their content strategy and tap into trends. By analyzing how the videos are performing, the team can ensure their content resonates with their audience. “We want to use Videoly’s data insights more extensively better understand customer preferences and further refine our content,” Fanny explains.

Fanny is enthusiastic about the future: “Working with the team at Videoly is fantastic, as they are dedicated to helping us achieve our goals. We look forward to exploring the new opportunities video has to offer together!”

Working with Videoly’s team is fantastic. They are very professional and dedicated to helping us achieve our goals.

Fanny Axelsson

Marketing & Sales Project Manager

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Boosting product appeal and trust through compelling videos

Highlights

Setting the standard of Scandinavian hairdressing

Styled for success with the power of video

Ensuring a consistent ecommerce experience with Videoly

Leveraging data to craft a winning video strategy

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Let’s create a success story together