Boosting product appeal and trust through compelling videos

Björn Axén is actively tracking trends to engage with its audience and provide a more personalized shopping experience. User-generated content, in particular, is on their radar. “Building on authentic customer experiences is a growing trend that enhances brand trust.”

Managing their ecommerce video content in one place makes it easier for Björn Axén to advance their content strategy and tap into trends. By analyzing how the videos are performing, the team can ensure their content resonates with their audience. “We want to use Videoly’s data insights more extensively better understand customer preferences and further refine our content,” Fanny explains.

Fanny is enthusiastic about the future: “Working with the team at Videoly is fantastic, as they are dedicated to helping us achieve our goals. We look forward to exploring the new opportunities video has to offer together!”