2020 introduced several new normals, some of which are here to stay. Like the continued rise of e‑commerce. The pandemic kicked this rise into warp speed. But how about this year?
The Most Successful Product Videos of 2020 — and What You Can Learn From Them
2020 was the year video proved once and for all its crucial role in influencing consumer behaviour online. The COVID-19 pandemic accelerated pre-existing patterns of the consumer shift from offline activity to online activity. And video content was at the forefront of this acceleration.