Well, what a welcome to 2021. Within the first month of the year, we'd packed up our lives, somehow managed a post-Brexit-mid-pandemic move, scored a daycare spot for our kid, travelled back in time to a winter wonderland, managed to find a flat in Helsinki and left behind our jobs for entirely new career paths. Looking back at all this now, a lot of what happened […]
5 Ways You Can Shine in E‑Commerce This Year
2020 introduced several new normals, some of which are here to stay. Like the continued rise of e‑commerce. The pandemic kicked this rise into warp speed. But how about this year?
The Most Successful Product Videos of 2020 — and What You Can Learn From Them
2020 was the year video proved once and for all its crucial role in influencing consumer behaviour online. The COVID-19 pandemic accelerated pre-existing patterns of the consumer shift from offline activity to online activity. And video content was at the forefront of this acceleration.