Videoly closes €6 million funding round to accelerate international expansion

  • Videoly, the market-leading product video management solution, has raised six million euros in a Series A funding round.
  • Videoly’s solution is used by over 400 online retailers and brands globally, reaching millions of consumers every month.

“The consumer shift to digital is here to stay, so online shoppers need to be able to see how a product looks, works and moves, all from the comfort of their own homes. Videos bring products to life in a way that still images and product descriptions alone cannot, replicating the in-store experience online and increasing e-commerce sales,” says Videoly’s CEO and co-founder, Nora Huovila.

Videoly searches YouTube for high-quality product videos and automatically embeds them in online stores’ product pages, giving consumers the rich information they need to make informed purchasing decisions.

The successful financing round, led by Alfvén & Didrikson, alongside previous investors Vendep Capital, Reaktor and Kim Väisänen, will support Videoly’s continuing growth in Europe and North America. Videoly aims to become the world’s leading product video platform, connecting online retailers, brands and content creators.

Unique work culture a competitive advantage

Videoly was founded with a unique goal – to create a successful technology company through a work culture based on supporting employees’ wellbeing.

“I’ve always wanted to prove that a thriving growth company can be built on human values. Our employees’ wellbeing is a priority for us. Indeed, nurturing it leads to better business results,” explains Huovila.

Videoly plans to double its team size in the Helsinki and Toronto areas over the coming months. Applicants have been intrigued and attracted by Videoly’s empathetic values.

“To international talent, our story is an appealing one. Flexibility, empathy, and an emotionally intelligent leadership differentiate us from the consuming work culture of North America. Videoly’s continued growth and recent funding are great indications that you can flourish with this approach,” says Huovila.

For more information:

Nora Huovila
Co-founder & CEO, Videoly

Videoly is a market leader in video management and distribution technology for online retailers and brands. Videoly searches YouTube for the best product videos and automatically connects them with online stores’ product pages, increasing customer engagement and enriching product information. The solution is used by over 400 online retailers and brands globally, including Stadium, Bauhaus, Gigantti and Videoly has 45 employees in Helsinki and Toronto. Exceptionally for a technology company, the management team comprises an equal number of women and men. Videoly was founded in 2014 by Nora Huovila and Sergey Andryukhin.

Alfvén & Didrikson is an active and long term backer of passionate entrepreneurs and teams with international growth ambitions. Since 2010, the Alfvén & Didrikson team has made investments in fast growing European companies such as Trustly, Quinyx, Acast, Mentimeter, Sympa and Klevu. For more information see