Solution
Enabling efficiency, testing,
and content creation
Partnering with Videoly has enabled Toolstation to fully harness the power of video on their product pages. The automated process of matching and embedding videos has proven to be immensely valuable.
Toby explains the considerable time investment that would be needed if Toolstation were to produce its own videos or embed videos from suppliers onto their pages at scale. "The volume of videos we now have on our product pages, achieved without any manual effort, is astounding. It's hard to imagine the amount of time it would have taken to reach this point on our own," he reflects.
Determining what works through experimentation is key for any digital business, Toby continues. As an example of their own approach to testing, the team was very quick at implementing the newly released Videoly Pages add-on that now allows Toolstation to use videos throughout their entire store, not just on product pages.
Toolstation's team appreciates Videoly's ease of use in their workflow. "Finding and embedding videos with Videoly is incredibly easy, just a click away. It has become central to our content workflow," shares Rhiannon Moore, Digital Content Writer at Toolstation.
The Videoly Pages add-on has enabled us to start building SEO-optimized ‘How-to content’ at scale – and it all slots seamlessly into our workflow. This test has yielded strong keyword rankings and increased traffic in just a few months. Videoly excels in this aspect, supporting experimentation through its simplicity and ease of use.
Toby Hyde
SEO Lead,
Toolstation
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