Michael Rorquist, IT & E-commerce manager, emphasizes the effectiveness of product videos. “Going beyond static images and descriptions, qualitative videos allow potential buyers to see the product in action, grasp its features, and visualize how it will fulfill their needs.”
The team was also looking to boost conversions and create upsell opportunities through videos.
“Improved product information aids customers in making informed decisions, thereby enhancing conversions. Videos are also effective for showcasing complementary products, accessories, or upgrades, contributing to upsell opportunities and increasing our average order value,” Michael continues.